Connecting Artists to Digital Marketplace

Tucson, AZ (November 5, 2020)Art entrepreneur, Liz Hernández partners with working artists to launch online art gallery.

"Tucson is known as a hub for creative people. The contribution of artists is essential to the vibrancy and growth of our community and communities around the world. I’m unrelenting in my passion to support the arts, amplify creativity, and elevate working artists,” says Liz Hernández, founder of ARTEZONA Gallery.

With over 25 years as an art advocate, curator, and past owner of two brick and mortar galleries –one in Tucson and one in Scottsdale– Hernández pivoted to curate an online art buying experience for art aficionados that showcases art by professional artists, many of whom she has worked with and known personally for decades.

"As a working artist, I’ve been around the Tucson art scene for as long as I can remember. I met Liz over 15 years ago when she invited me to show in her gallery in the Foothills. I was blown away by her deep appreciation of my work and that of the other artists. Liz had penchant for coordinating great exhibits and was great at selling our work too. I’m not only grateful for her friendship and support over the years, I trust her implicitly,” stated Michael Chittock.

Hernández recently became the recipient of the Mentorship Spirit Award for her online art gallery concept after completing the Startup Tucson pre-seed accelerator program designed to support local entrepreneurial talent as they take their ventures from idea to launch.
“For me it’s all about relationships. We have this great creative ecosystem brimming with small businesses and entrepreneurs like me,” Hernández said. “I feel strongly about partnering with professional artists who have devoted their entire lives to making art and honing their skills. Their creative work deserves support and recognition.” 

Hernández has worked with nonprofit organizations and served on several community boards including The Foundation for Creative Broadcasting (KXCI), Girl Scouts of Southern Arizona, Arts Foundation of Tucson and Southern Arizona (formerly Tucson Pima Arts Council), and Arizona Theater Company.


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